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The Karen Ryan Group offers
personalized, expert coaching to meet the individual needs of its
clients. Sessions are confidential and are focused on developing
effective communications strategies that reflect each client's personality
and style.
For CEOs and other top-level executives who serve
as the primary media spokesperson. Sessions are designed to achieve
maximum impact from television, radio and print interviews. Clients
also get an insider's view on how television news works so that
they can respond more effectively to media inquiries.
Sessions are typically a half-day and are conducted
at the client's offices. Clients participate in at least two practice
on-camera, taped interviews using a professional news crew. Coaches
and clients review the interviews together to determine where improvements
can be made to style, content and delivery.
For executives and managers who deal with the
media but are not main corporate spokespeople. Sessions are a full
day, and are held in a small group format at the client's office.
At least two coaches lead the training sessions, which include two
practice
on-camera taped interviews with a professional camera crew. Interviews
are reviewed by coaches and clients and improvement tips are provided.
Sessions help build public speaking and
presentation skills.
From CEO to salesperson this training focuses on developing
speeches and presentations that maintain audience attention and
highlight core messages. Each participant will be given guidance
on effective speech writing, and graphic presentations. A
brief speech or presentation will be videotaped and critiqued
by trainers.
To be successful as an entrepreneur seeking
funding, or as the spokesperson for a start-up company, you must
quickly gain the attention of both media and industry analyst. These
sessions help company executives clarify and define messages, and
learn how to overcome the "prove it" or "show me"
objections. Executive presentations will be videotaped and evaluated
to identify areas for improvement.
Readiness is a critical component
in damage control. Our crisis communications training sessions help
companies avoid the "wait until it's too late" scenario
by developing strategies to counter negative publicity and maintain
a good company image through difficult times. Our coaches, who are
industry experts and have been in the hot seat, will look at the
crisis from all sides — client, vendor, public relations and
press — and provide insights on ways to keep and maintain or
regain public and investor confidence in the wake of a crisis.
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Video can be a powerful and portable medium for telling
your company story. We'll show you how video can be used in marketing
campaigns, on your company website, at tradeshows, investor meetings
and with the media. We'll also produce a video that fits both your
company's image, and its budget.
- Brand and Message
Development
- Public Relations and Media
Liaison Techniques
- Building a PR Mindset
in your organization
- Understanding today's
demanding news media
If you are interested
in our services please contact Karen
Ryan via e-mail or by telephone: 202-363-0830 and a meeting
can be set up to discuss fees and client needs.
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